Db. Mgt./Addressing Capabilities
Sampling of Letters, Cards & Self-Mailers
There's no better way to sabotage a really
excellent marketing campaign than to leave the
fulfillment process to be handled haphazardly.
When you make a promise to your reader/
customer to send them something, whether it's
a brochure or even a sample product, you're
setting yourself up to be judged on how well
you make good on your promises.
Your own staff people already have jobs to do. They probably aren't set up to handle a fulfillment program properly. The Marketing Company has a staff of professionals who are expert at handling your fulfillment needs in a way that really supports the integrity of your campaign - and your company.
* Direct Response Marketing Fulfillment - When you sell a product with direct response, the key is to get it delivered - while your customer is still excited about receiving it. Delays cut way down on repeat business and often result in a higher rate of returns. Whatever your product is, The Marketing Company can package and ship it out- promptly, safely and cost-efficiently.
* Literature Fulfillment - If people are sending for your brochure or portfolio, they're usually ready to do business with you. Delays here can also be very costly. We'll handle your coupon returns and get your brochure out right away. And if your brochure is actually a package of materials requiring custom collating, don't worry. Our staff can handle even the most complicated arrangement of pieces.
* Premium/Gift Fulfillment - From golf balls, to model cars, to lollipops in apothecary jars, we've mailed it. For one project, we mailed steak knives out in jiffy bags. The knives were the incentive for a research promotion done by a major oil firm on its service stations. Customers filled out pre-addressed questionnaires and mailed them to us. As the questionnaires arrived at our offices, we sent the free steak knives out to the customer- within the week. And then the questionnaires were sent back to the oil company's marketing department.
Everyone benefits when premiums are sent out promptly. When they're not, you not only damage your reputation, you end up handling calls and letters from disgruntled customers. We do a good job not just because we can handle any packaging and labeling assignment, but because we handle the issue of speed for you in a way that makes your promotions work. And, because we care.